Patterns
Patterns
Empty states
First-use, no-results, and success moments. Explain what is missing, why it matters, and one clear next step.
Do
- Pair illustration + title + body + primary CTA
- Offer a secondary escape (clear filters / skip)
- Match illustration tone to system tokens
Don’t
- Show only a spinner with no explanation
- Use emoji or stock photos as empty art
- Stack multiple competing CTAs
First-use
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