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Experience

Experience

Assets

Illustrations · Graphics · Images · Video

A media ladder from cheapest (SVG illustrations) to heaviest (video). Pair with bandwidth modes so immersive content never blocks core tasks.

Current bandwidth

Mode
balanced
— video off, heavy FX on. Change under Bandwidth.
KindWhenFormatLite
IllustrationsEmpty states, onboarding, conceptual docsSVG / CSS composition, monochrome + primary tintKeep; they are already cheap
GraphicsDiagrams, system maps, brand marksSVG preferred; PNG @2x fallbackInline SVG only
ImagesPhotography, product shots, avatarsWebP/AVIF + width srcset; LQIP blur1x width, aggressive compression, or omit
VideoProduct tours, immersive heroesMuted loop MP4/WebM + poster; no auto soundPoster still only; play on tap

Illustrations

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System

Graphics

Token map

Component tree

Motion curve

Images

img · slot 1 · srcset
img · slot 2 · srcset
img · slot 3 · srcset

Prefer WebP/AVIF, width-based srcset, and blur-up LQIP. Always set width/height to avoid CLS.

Video

Poster only (balanced)

Tap-to-play when network allows